With the economy in tatters thousands of people every month are starting home based businesses to generate an income. The great thing is that once you start searching, you will soon find that there are a number of different opportunities and business models out there. You simply need to choose the one that is perfect for you.
Economist's state that the fastest growth sector in the economy is home based business or small business. Within this industry the largest sector is multi level marketing. This is also referred to as network marketing. Multi level marketing (MLM) companies distribute their products through a base of distributors. MLM companies manufacture and distribute a huge list of products including, health products, jewelry, utilities, home shopping and general household goods. As a distributor you can choose to either work part time or full time. The incomes that can be generated range from a couple of hundred Dollars up to 10's of thousands every month.
The great thing with MLM's is the fact that every brand new distributor has the same chance of success, regardless of age or gender etc. Another major plus is the fact that most of them require very little capital to invest in them to get set up. Because of these factors MLM is very popular.
However, you have to be aware of a trend that is taking place right now in the industry. Today many of the top leaders are quitting the MLM industry in favor of a totally new business model. They are opting for the business model called GPT or 'get paid today'. The problem is that you will not be aware of this when you join a company as they never advertise their attrition rates.
Attrition rate refers to the number of people that quit and drop out of the system, no longer acting as a distributor for the company. And they definitely don't publicize the news when another top leader leaves the company. Unfortunately, you will only become aware of these departures once you are signed up and see what's going on behind the scenes.
As I mentioned many top MLM leaders are now turning their backs on network marketing. There are many reasons for this shift but one of the main ones is that it is becoming much harder to build and retain substantial downlines. In order to make money you are required to recruit large numbers of new distributors into your organization. It is this downline that ensures your residual income for life. It is definitely still possible to build a downline but the industry has changed significantly, and now most people find it to be to be a bigger struggle than they anticipated.
The other factor for leaders leaving is that the Internet has radically altered the way home business are now built. Most MLM companies rely on basic offline marketing methods. They include wearing buttons promoting your business, handing out business opportunity flyers and initiating conversations with strangers. The biggest change has been with the Internet. Now the new breed of 'get paid today' online home based business opportunities exist. It is possible to do all your work from the comfort of your living room. This means that they no longer have to attend hotel meetings and promote their business opportunity by speaking to strangers at the local shopping mall.
The biggest problem with most MLM companies is that they are set up to operate with outdated techniques. There systems are not designed to capitalize and take advantage of the Internet. However, the organizations that have been specifically set up to leverage the Internet are rapidly gaining popularity. Today the business opportunity seeker is far more discerning. They no longer want to hassle friends and family and pitch their business to strangers. With the emergence of Internet marketing new business owners can easily achieve financial independence directly from their laptop in the comfort of their living rooms.
If you are researching the possibility of becoming an entrepreneur I congratulate you. The most important thing for you to do now is carry out your research to determine what type of business suits your personality. MLM may be the perfect fit for you but if you prefer the idea of a home based business that can generate substantial income with minimum hassle by utilizing the latest marketing techniques, then you owe it to yourself to check out the new business model of 'get paid today'
An Internet entrepreneur who runs a successful marketing business online. Prior to this Grant gained a number of years experience working with a major Multi Level Marketing company. His goal is to share as much information and knowledge with fellow home based business owners. The aim is that they may avoid the same mistakes that he have made along the way.
